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International Summit -Bus Stop & Promotional Poster
audience | Community leaders, educators, government officials
problem | international summit organizers requested materials that would show how women's leadership in sports effect social change
solution | the concept for this campaign was to show how self-esteem built through women's leadership in sports effects their life. the tag line "nothing builds self-esteem like sports" is symbolized in the charm bracelet of accomplishments. the core concept was to show that a woman involved in sports has higher self-esteem and can accomplish her goals in life. her success leads to social change |
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